Home Authors Books Subjects Events Software Features Links Newsletter Gifts Blog Write Review What's New
Review - Ecologic - Brian Clegg
We've thought long and hard in the past about how to review books written by our editor, Brian Clegg. There's always the danger of seeming biased. So for this book we've instead gone for a summary of what it's about and a few quotes from an independent review in BBC Focus Magazine.
This is the thesis of the book:
We aren't well equipped to
deal with green issues. Our natural tendency with such an emotive issue is to be
swayed by feelings, rather than logic. And that's fine to get us all excited -
but it doesn't make for good solutions to green problems. Ecologic uncovers the
reality behind the greenwash and the eco-bogeymen.
Why biodegradable carrier bags are worse for the environment than conventional ones
How a marketing organization gets primary schools to promote their brand
Why you're better off not eating celery than eating organic food to avoid additives
How a BMW 3 series can be better for the environment than a Toyota Prius hybrid car
Why carbon offsetting and being carbon neutral can have no impact on the planet
How a cottage garden can teach a big lesson in sustainability
… and much more
And here's part of the review:
This book crackles. Every paragraph pits your
heart against your head. Those with green sensibilities and a nervous
disposition may have a cardiac arrest. But the rest of us will have our synapses
He rails at ‘MMR madness’ and has the notorious Channel 4 programme The Great Global Warming Swindle bang to rights as an intellectual swindle itself. He is intelligent on fair trade and the “muck and mysticism” of organic farming and understanding about our unfortunate confusion over biodegradables...
A cracking read for anyone who cares about both their environmental footprint and their sanity in a world being flooded with greenwash and gobbledegook. (5 stars out of 5)
You can see more independent reviews at the book's web page.
Also on Kindle
Review by Fred Pearce
Community Review by Pema
It was an admirable task for Brian to set about analysing the true "green-ness" of those claiming to be green on several broad spectrum environmental issues. However, I found the book more debilitating and exhilarating when it came to changing my own behaviour to be green. The approach was methodical indeed, the arguments well founded and certainly I learnt more in depth about several issues including a real look at the "organic" movement. And yet, while the author's best intentions are to reveal why and how we should be green, and properly green at that, there is little hint of this motivation apart from in the dedications and on the final pages of the book. Taking a scalpel to the "irrational" side of science is fine and yet it somehow cut out my raison d'etre of reading the book. By the end the book I was still wondering if cutting my carbon emissions would make the blindest bit of difference to anyone if nitrous oxide is the true bogeyman we should be focusing on, as Brian had factually pointed out.
On the positive and rather academic side the book made me ask lots of questions.
The best question the book made me ask myself was "what organic and natural things am I deceiving myself with that are actually really poisons?" It has stimulated much label reading in the kitchen and bathroom and a reverence for coffee, one the most toxic things I had not really thought much about until reading this book.
Oh well. If you want to pass your university Msc. in Science Studies by arguing and critiquing the issues then buy this book. If you want a green fairytale or a local green operational manual to inspire yourself out of eco-inertia you need to look elsewhere.
I am still waiting for a popular science book that is clear and easy enough to read in the bath to relax!
This site has no connection with Popular Science magazine or other sites and publications with a similar name.
Much of the content of this site is written by popular science writers or friends of popular science writers. Inevitably many of the reviews in such a small community are written by or about someone we know. We always aim to be impartial in our reviews, but there is a connection which we need make clear, as there is no intention to deceive. The content of any review or article is solely the opinion of the author and should not be read or understood on any other basis. The site exists to promote popular science writing and popular science authors and for this reason should be considered promotional material, just as the editorial reviews in an online bookshop or the blurb on the back of a book should be considered promotional.
The website should not be eaten or used where it can come into contact with water.
Disagree with our review? Want to comment on a feature? Contact us at info@ popularscience.co.uk - have your say!
Part of the site
Copyright © Creativity
Unleashed Limited 2005
Last update 05 June 2007